Whether we like to admit it or not, size matters! We make instant judgments about brands and businesses based on their perception. If they seem small and unprofessional, we’ll ignore them like the plague. Nowadays, it’s not uncommon for a startup to work out of a small basement or bedroom. The trick is never letting any potential clients know about it! Every client and customer wants to believe that you’re a high-flying businesses. So make it look exactly like that. Today, I’ll show you a series of simple tricks that will help you master the art of misdirection!
Be a big fish in a small pond
The digital world gives us grand ambitions. We can access a global audience, and so we instinctively go after it. Smart businesses do the opposite. They start small by targeting a very specific niche. It’s easy to appear big when you’re operating in a niche area. You can become the big fish in a small pond. From there, it’s much easier to grow. Without this strategy, you’re just a small fish in a very large ocean. And it’s difficult to shake that perception.
Use a real address and phone number
When you’re running a small company, you need to wear a lot of hats. You’re the chief marketer, the salesperson, the CEO, the technician, the accountant. Now, you don’t want to tell clients this, as it gives away the illusion of a large company. That’s why it’s best to keep your title off your business card. That way, you can introduce yourself however you like to potential clients and leads. Use the most effective title depending on who you’re speaking to.
Invest in your website
Most people make an instant judgement about a company based on their website. Most clients and customers are now savvy enough to know when your website has been hastily thrown together. It’s not hard to spot a template design online. You need to make a professional impression with a bespoke website. Speak to a web designer, and start drawing up a personal and unique site.
Social proof is the term given to testimonials, case studies, and visible social media figures. Anything that proves to others that people trust your company is going to help you seem bigger. Large social media numbers gives the impression of large reach. Lots of testimonials and case studies proves you are reliable and trusted. Use these techniques wisely.
First impressions count for everything in this business. Make sure you’re making a strong first impression!
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