Sasha Talks Tech
tech trends and digital lifestyle hacks
We know startups are looking for a few main resources to help propel their growth, and that’s exactly who we invite to join us at the 2017 TechDay Los Angeles at The Reef Los Angeles September 14th from 10 am to 5pm.
TechDay offers a unique opportunity to showcase your brand and connect with 35,000 attendees! TechDay brings together the entire Greater Los Angeles tech community. Industry leaders, new startups, investors and tons of press.
If you’ve got a great idea and plenty of passion for becoming an entrepreneur, you might make it in the business world with your tech startup.
Of course, there is a very long journey ahead of you and plenty of challenges to overcome.
This quick guide will help you make a start to turn what’s in your head into reality and make you the head of your own tech company.
So what’s the big idea? Read on for more!
Having invested the time, money and effort to set up a booth at a trade show, you’ll obviously want to make sure that you’re milking the opportunity for all it has. Performing all the correct research, and planning your business’s appearance carefully, are essential to make sure you have a successful showing at any upcoming expo. Here are some of our best tips for making the most of your first trade show…
When business is running ten to the dozen everyone is busy. But, business owners need to make sure their employees aren’t too busy. Workplace fatigue can cause a lapse in productivity, so you need all of your employees to be fresh, full of energy and motivated to get the best work from them. You can’t avoid employees being tired because of home life, but there are a few things you can do in the workplace to make sure the job isn’t killing them.
The digital age has brought on more opportunities than ever before for entrepreneurs with a dream to build an online following and bring their business ideas to fruition.
With the introduction of each new technological medium, the role of traditional advertising continues to fade. That’s why companies of all sizes have flocked to digital platforms using free tools like Facebook and Snapchat to create a buzz around their product or business.
If you are looking to beef up the branding around your business, here are 3 tips to start that you can implement stat.
Starting a new business can be a very exciting venture. Not only may you finally be seeing your dreams start to become real, but you’re embarking on a very exciting journey. Whether you decide to go for it straight away or spend a few years working on your own at home, at some point you’re probably going to want to open your own office. But, to do that, you’re going to need to get some must-have tech. So of the basic things you'll need to have include laptops (though some startups have adopted a bring your own) attitude, and a website.
Here are a few things that may benefit your new office.
It’s essential to stand out from the crowd when it comes to your startup. After all, if you want to move ahead with your business, you need to make sure you are unique and at the top of your game. One thing you can impress with is your tech. After all, if your company has the latest gadgets and tech, you are bound to turn client’s heads. And it can ensure things like your website and social media look superb. Therefore, here is some advice for startups on how you can impress with your tech.
If your business has lost it’s spark, then it’s time to find it again. And it’s time to find it online. As a business owner you're probably more than aware of the importance of modern, online technology in the world of business. You probably know just how vital it is that your business has some sort of online presence. But do you know just how vital it is? And do you know absolutely every way that you can use the Internet to your business’s advantage? If not, then make sure to take heed of the information and advice below.
When it comes to website design, more and more people are choosing to outsource the task to a specialist designer believing that this is the best option for ensuring that their site is well-designed and professional looking. While it’s useful that there are these types of services available, the downside is that this can mean a lot of website owners are unsure about how their website is being built and what pieces of technology are being incorporated into it.
Whether you are planning to design your website yourself or outsource the task to a specialist, it’s important to understand what is behind a brilliant website. What you need to realize is what makes some websites a cut above the rest and how you can ensure that your site meets those same high standards. To help you to do that below is some basic advice about what tends to be behind all of the best websites.
Modern businesses are now completely dependent on various forms of technology, and all that technology has a shelf life. This is true for everything from the dusty server room that’s making your whole IT infrastructure tick, or an app that undergoes weekly updates. If you want your business to be as successful as possible, it’s essential to consider the best way to execute this kind of shift. Here are some of the most important considerations when upgrading your business tech.
Software implementation is something that all businesses need to think about at some point. If you want to experience the true benefits of the technology you are introducing, you need to ensure that all your employees are on board and that they know how to use it effectively. With that in mind, read on to discover some top tips for successful software implementation.
Editors note: Sasha Horne is an award-winning journalist turned digital media entrepreneur. A former TV news reporter, correspondent and CNN Fellow now travels the world helping startups, brands, and entrepreneurs craft their digital presence.
As a kid, Teenage Mutant Ninja Turtles was one of my favorite cartoons. Raphael was my favorite turtle (always the prankster), but my favorite character was April O'Neill, the reporter for Channel 6 News.
From taking my dad's camcorder into the front yard to do "live" news reports to my 6th grade communication arts class where we produced our own television shows, for as long as I can remember my goal in life was to work in news.
Your office says a lot about your business. It contributes to the culture, let’s visitors know instantly what your business is all about, and determines just how productive - and ultimately successful - it is. If your business is going well and you’re thinking about upgrading your office space, then you’ll be presented with an opportunity to create a space that really sets your company apart from other companies. It’ll be your chance to take your business to the future, and to improve some of the practices that may be holding you back. Here are ten tips to ensure your new office is everything you hoped it would be and more.
Every website is different in its own way but generally the process of building a website is more or less the same. If we deconstruct the web development process it could be broadly put down in 5 basic steps.
Starting with collecting information, working on website layout and design to content generation and coding. Conventionally, coding is the most important aspect of website development. It is the core tech part of web design which gives the website its look and interactivity. Once ready the website goes for testing, review and launch and finally it requires continuous support and maintenance to be a fully functional and current website.
Let’s take a look at these stages of web development process in detail.
As all small business owners know, there are bumps in the road, many of which don't appear until AFTER launching your venture.
Whether its a fashion blog or an e-commerce site, here are some principles to set in place to ensure your biz stays afloat past launch.
The business world is highly competitive. Companies crumble, and new companies rise from the ashes. That’s how the cycle works, and the vast majority of businesses do fail in the first few years. Why is this? Because people dive in without a plan, or the market changes and their plan fails to change with it. If your business is starting to struggle in the face of changing times and you’re not sure how to adapt in order to regain your initial triumphs, here are some tips to bring the spark back to help your organization move forward.
Optimizing your startup should be a priority. You see, by making your business more efficient you essentially stretch every penny, utilize every skill and give every employee a purpose. It’s not difficult to optimize a business, but it does take a wake up call for someone to realize that something in their business isn’t working as intended.
It’s easy to forget something in your business, such as neglecting to update a software package that could save you money in the long run due to new features. Similarly, while personnel issues are tough, especially in the startup world, leaving a disruptive employee in your workforce can taint the well, crippling your business in the future.
Technology is all about making something happen in a new and innovative way. It allows us to find solutions to problems. Sometimes we didn’t even know we had a problem until somebody invented a way around it! It’s about creation and development and betterment. No wonder so many awesome tech inventors are considered to be the world’s best entrepreneurs.
It takes a sharp and savvy mind to be that good. Could you do it? Even if you have little to invest except a few hopeful ideas, you too could create your own tech company.
Building a successful business is about far more than the products or services that you offer, it’s about ensuring that every cog in the machine moves as it should do. This means that you don’t just need to think about your own productivity, but also the performance of your employees.
A productive team of employees can help your business to soar with success. However, a team of employees that aren’t performing as they should do can harm your business. As the owner of your business, it’s your job to ensure that your employees are doing what they are paid to do and are performing as they should be, helping to grow your business.
Of course, that’s easier said than done, isn’t it? Knowing how to ensure that your team of employees are performing as they should be is no easy task. Did you know that by utilizing certain pieces of technology, you can help to improve employee performance and make monitoring your team's progress easier? For all the best methods of improving employee performance, read on.
Working for many people is a fact of life with nearly two-thirds of the population commuting to the workplace and either run a business or are employed to do a job in some form of working environment. One of the most common places to work is in an office like space. These days many jobs from being a lawyer to general administration can take place in an office environment. However, running a business from an office space may not be as straightforward as you imagine. There are common problems that any professional can expect to witness at some stage during their working life, but, it’s how you handle those issues that set you apart from the rest. So I thought it would be worth sharing with you some of the problems anyone can face in their office environment and offer some tips on how the professionals overcome them.
Marketing is a must for all businesses. Whether you’re selling a product or a service, you need to make sure that your clients know who you are and what you’re offering. If nobody knows that you exist, your business will fold pretty quickly.
Effective marketing can make your company sky-rocket. The problem is that it’s not always easy to get marketing right. If you’re a business owner with grand plans, here are some tips to ensure that you make the most of marketing.
For small businesses or startups outsourcing can be a lifeline, enabling it to compete with larger organizations without the overhead of lots of staff and large office costs.
Getting outsourcing right, however, can be hit or miss as not everything task will fit the outsourcing model.
If you are looking to outsource, here are 5 tasks we'd say pass on so you can focus on what's really important...growing your business or brand.
Small businesses don’t have it easy when it comes to marketing. In fact, it’s downright impossible thanks to all of the conflicting information. Some posts like to preach about how new, online techniques are the only way forward. Another will say that a mixture of offline and online is the best option. What is an SME to do? The secret is to pick a method and stick with it for the best results. If you’re a modern marketing type of firm, these are the rules that will help.
The opening of a new bar is a great and wonderful thing. You have likely put days and thousands of hours of saving into your new venture. As such you need to ensure it goes well. So many new businesses fail in their first year of operation for reasons that can be circumvented with general ease. When opening a bar there are huge considerations to take into account. The article will assume you have already found a great location and even a building. This is one of the hardest parts because it involves much research into the local area concerning where to set up. The article mainly explores how you can make the internal area great. Which is of course what makes people stay and come back. You may have even considered some of these points, which is great. But look at the others and see if you can make them work for you.
You’re going to face a lot of challenges as a new business owner. One of the biggest hurdles will be finding the level of market demand you need to stay afloat. You’ll usually start to see issues with the level of demand for your company a few weeks or months after the business has opened on the market. Before that, you might just survive with your built in customer base.
Every business idea has a group of customers that are going to buy no matter what. Why? Well, hopefully, you opened the company based on the demand of those consumers. So, these individuals will start buying as soon as you open the doors. Essentially, they could keep your company profitable without any level of success on the marketing front. It does happen. A business has very little market presence but due to a built-in audience, continues to make money.
So, in a way, you only have to think about heavy marketing and how to make an impression in the months after your business opens. There are however other challenges that you’ll face as soon as you form the idea for your new company. On this post, we can look at a few of them and think about how to overcome them. Unsurprisingly, tech is the answer to at least one.
TECH TALK BLOG
Trending topics, startup stories, games, and apps hosted by Reporter and Digital Lifestyle Expert Sasha Horne.
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