Sasha Talks Tech
tech trends, and digital lifestyle hacks for millennials
Read on to learn how ENTREPRENEUR Nicole siobal took her jewelry start-up en.joyye from an idea to beta!
Editors note: Go-Getter is a series spotlighting driven entrepreneurs who use technology and social media to follow their dreams and impact the world. Do you know of someone we should spotlight? Tweet me @SashaTalksTech Check back each Tuesday and Saturday for new content!
I've known Nicole Siobal for close to ten years. We met while we were both living and working in Washington, DC, and became fast friends volunteering together at a non-profit that helps wounded Veterans and diving head first into our biggest hopes and dreams.
What attracted me to Nicole was her passion, drive, and energy, so I was not at all surprised when I learned she'd left her 9-5 job to launch en.JOYYE, an exclusive social community exclusively for jewelry and watches carrying original creations as well as pieces from already established designers such as Electric Picks (who has been seen on many celebs like Sofia Vergara, Pharrell, Lenny Kravitz,
tell us about your start-up
en.JOYYE is a niche social community where jewelry lovers everywhere can enjoy discovering and shopping for the latest socially curated trends around the world, while bringing joy to others in need of joy (10 % of sales form The Joy Box automatically donated to the featured charity of your choice). en.JOYYE helps connect brands and designers directly with their fans. We also help non-profits increase awareness of their causes to our community.
What is something most people don't know about you?
I dropped out of school my senior year of high school and moved out at my house at the ripe age of 17. I had to learn to become independent and work extra hard to achieve anything I wanted in life at a very young age. I worked every job possible, from telemarketer, to waitress, to retail.
I’ve always been pretty savvy and street smart, but education was always a big thing in my family. I always knew I was destined to do more, and that in order to do that I would have to go back to school. So at 22 I decided to face my fear of
failing, completed my GED and enrolled in the local community college. A year and a half later I got accepted to University of Maryland, College Park’s Robert H. Smith School of Business and graduated with a double major in Marketing and International Business and a minor in Spanish and Business Culture. It wasn’t an easy road, but truly rewarding in the end. Continuing my education not only gave me credibility, it opened a whole new world of opportunities for me.
As I sit here at my Grand Central office, sipping my coffee and trying to finish this interview, a feeling of nostalgia rushes through my body as I read and reflect. Never in my wildest years did I ever think I would be so fortunate to have the
opportunity to work on my own thing doing what I love while also making a difference in one of the best cities in the world. New York City may be the filled with opportunities, but it won’t work unless you do, just like with anything in life.
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