When we think of technology and digital mediums, we often think of ways that they can empower our digital businesses or trendy establishments. That usually isn’t the case, however, as technology can be applied to any business including a restaurant.
Restaurants are usually known for having very primitive technology that works and doesn’t need changing. You don’t get more orders in a restaurant unless you expand, so it’s not like you need a more efficient method to complete orders if your current method works fine. One of the few things that is computerised in a restaurant setting is often the till—and that’s about it.
But there are many ways that a restaurant business can be improved, and here are just a couple of examples on how technology can empower your restaurant business.
1. Online Deliveries
Even if you don’t have a dedicated driver to make deliveries, signing up your restaurant with a service like Uber Eats is a sure way to increase your exposure. If your business is listed on these online delivery sites, you’ll get far more business than you would’ve before. If you make it convenient for your customers and locals to order from you, they’re more likely to come back and experiment with trying different foods.
2. Performance Monitoring
With specialised restaurant software, you have the ability to monitor almost every facet of your business with ease. It can be accessed with a laptop or tablet device, and it works in the cloud which means there’s no risk of the data loss if something happens to the computer you run it on. This makes it fast, secure and accessible. Monitoring your performance is important if you want to optimise your business and find faults that can be improved on or fixed.
3. Online Website
An online presence is incredibly important. Not only does it act like a virtual storefront, but you also get access to social media and people can find your website if they look you up via an online business directory or recommendation on a site like TripAdvisor. An online website should have your contact information, pictures of your food, your menu, and a method to reserve a table or seats if you are a fancy establishment.
4. Organised Cooking
With a digital system in place, you no longer have to rely on old methods such as tickets. With the proper setup, orders can be taken with a simple handheld device which is then sent to a screen in the kitchen. That screen then shows the chefs what the order is so that they can get started and cook up the order. It guarantees there’s no misinformation being communicated, and it’s far more efficient than having a waiter or waitress running back and forth between the kitchen and dining room.
5. Online Presence
As mentioned before, an online presence is very important, but that doesn’t mean you should stop at just a website. Social media such as Twitter and Facebook are great places to advertise your business because you can specifically target people. For example, you can choose to target your advertisements to people that are local to you, or to people who are very interested in the type of food you serve.
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