Sasha Talks Tech
startup stories, trends and digital lifestyle hacks
During the last twenty years, technology has progressed at an alarming rate. Our lives today are nothing like they were in the past, and most of us have the internet to thank for that. So, I wanted to take some time to discuss some of the most evident and useful advancements we see in modern times. I’ll focus on the business world as I know many of my readers own small companies and consider themselves entrepreneurs. Face it, if we weren’t connected to each other via WiFi, it would be tougher to make a killing selling products or services around the world.
Websites and SEO
Before the internet, business owners would rent a shop to advertise themselves to potential customers. Thankfully, that has changed and now most people only have to worry about building a website. There are thousands of specialist companies out there willing to handle all the hard work on your behalf. So, all you need is a couple of thousand dollars in the bank and a basic idea. You don’t even have to know how to write computer code or anything like that. The same experts will also handle SEO in many instances. That is the process of making sure your site appears in the best position within the correct listings on Google and other search engines.
Marketing and promotion
Promoting a new business used to require time, imagination and a whole heap of cash. Company bosses would have to print leaflets, pay for radio adverts and more. In the modern world, things are different thanks to the wonders of the internet. Most 2016 entrepreneurs will no longer bother with real-world marketing. Instead, they spend their time working on Google Adwords campaigns and growing their audience on Facebook. Not only do those advancements save the company a lot of money, but they also provide much better results and conversions.
Visual advertising creation
Until YouTube first launched more than ten years ago, anyone who wanted to use video ads would have had to pay for TV slots. That was incredibly expensive and out of reach for most business owners. The website, and others like it, has completely altered the way in which video is used to attract new customers. Anyone can upload a clip for free, and they can even buy more YouTube views from real people all over the world. So, it’s possible to kickstart any new channel and ensure it receives attention. Once a channel has lots of subscribers, they shouldn’t have to do that again. There are even many free video editing packages available these days too. There is no need to spend a fortune or employ artists to create your production. Most small business owners will handle the process in-house.
Accounting software packages have been around since the first home/office computers were invented. However, it’s only during the last few years that cloud-based solutions have been available to digital startups. They are much better because they allow people to access all their files and important information from anywhere in the world. Everyone knows that company bosses have to travel a lot to meet clients and promote their brand. In the past, that was an issue when accepting payments and making deals outside of the office. Thankfully, that is no longer the case thanks to cloud-based accounting. Anyone can update their books or check financial figures so long as they have a WiFi connection.
Social media websites like Facebook and Twitter have fast become an essential tool for entrepreneurs. It’s possible to reach millions of people from all over the world without spending a dime if you’re smart. You just need to design a strategy that is going to catch the attention of your target market. Of course, both those platforms now offer paid advertising solutions too. The tools available are simple to use and very effective. Anyone can target other users based on their age, nationality, and a wide range of interests. So, finding those most likely to show an interest in your products or services is a piece of cake. Best of all? There is no minimum investment, and you can get started with only a few dollars to spend. With a bit of luck, you will notice instant results.
People have been video calling since the 1980s using large and unreliable technology. However, these days the process is much easier and completely hassle-free. Software like Skype has become a staple in the business world. We all know how talking to someone face to face about important matters can help both parties to avoid misunderstandings. Well, these days that’s possible regardless of where you might find yourself in the world. Again, all you need is an internet connection, and you’re away. There are no calling fees, and the package simply uses your digital connection to transfer the audio and video around the globe.
Forums and advice
Many business owners will pay for help from a professional from time to time. They do that because they want to make the right decisions, but don’t have enough experience to guarantee that happens. In the past, those meetings happened a lot more frequently than they do today. That is thanks to the wonderful world of online forums and advice services. Indeed, it is now possible to find relevant information and tips relating to almost any subject. So, business owners and save those meetings with professionals for when they matter. Regardless of what issue your company might face, it’s guaranteed you will find the solution online without breaking the bank. That helps to reduce spending, but it also saves a heck of a lot of time.
Trade shows and conferences are still the best places to network with other business owners and potential clients. However, sometimes you want to put in some groundwork first, and the internet allows that to happen. Websites like LinkedIn are designed to showcase your CV and business acumen to anyone who might show an interest. Almost every serious player will have a profile, and so it’s a fantastic place to network and meet the right people. No matter what your company does to make a profit, there is someone out there who can assist you in making even more. All you need to do is find that person and give a good first impression. Maybe you could help each other out and strike a mutually beneficial deal? Thanks to the internet that’s possible.
Researching the competition
Do you remember the time when it was commonplace for business owners to send “spies” to check out their competition? How bad was that? Luckily, nobody has to do that anymore because the internet has brought us more transparency. If any entrepreneur wants to discover information about rival firms, they just need to check online. All the facts and figures you could even want to know are freely available. That is the case, right down to the level of turnover written on their last tax return. So, it’s much easier to work out your position in the marketplace. It’s also fast and simple to see who you need to watch the closest. The internet allows you to check their latest marketing techniques and more, so you’ll never fall behind.
Trading in new territories
Want to sell your products and services abroad? Well, now you can, thanks to computer technology and the World Wide Web. Of course, there are many restrictions still in place when it comes to shipping items overseas. Sometimes you might have to pay a fortune to import and export goods, and so you’ll need to check the rates online. However, the process of finding customers and taking their money has never been simpler. Merchant services like PayPal will convert any foreign currency you receive into something you can use and spend. They keep their conversion rates so, and so you get to maintain the bulk of your income.
As you can see, the internet has completely revolutionized the way in which modern companies operate. It has also helped to open up the business world and make it more accessible for everyone. At the end of the day, people would have needed a lot of cash in the bank to launch many of the operations we see today were it not for computers. These days, anyone can think of an idea and get it off the ground without risking their home. With minimal investment, you could start almost any business you like for a fraction of the cost you would have paid twenty years ago. So, think yourselves lucky and make sure you appreciated the time in which we are living.
Will advancements like the internet continue to improve the corporate world in the future? You can bet your bottom dollar! How will that happen? We can only wait and see. Only one thing is for certain, and that’s that the evolution of technology is speeding up, not slowing down. So, the future looks bright.
TECH TALK BLOG
Startup stories, tech trends, and apps curated by Tech Blogger and Digital Lifestyle Host Sasha Staar Horne.
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