Sasha Talks Tech
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#StartupLife: Market your business with mobile messaging
Almost everyone has a mobile phone these days, however the digital divide which keeps many without access to a computer or the Internet is very real.
Still not convinced on the power of SMS marketing?
The following ten reasons will help you to change your mind!
10 Reasons Mobile Messaging is Good For Your Startup
1) Your message gets delivered immediately
One benefit of any business SMS solutions is that text messages get delivered faster! It doesn't matter what network the recipient is using, or what device they've got. They'll get your message sooner rather than later.
2) The ultimate mobile-friendly solution
More startups are beginning to realize the importance of targeting mobile device users. I know I'm stating the obvious here, but SMS messaging is the perfect solution! You don't have to worry about what mobile phone your customers are using. SMS messaging is a standard that all networks follow.
3) It's a good way to remind people of stuff
4) Paperless marketing
Let's face it; companies use a lot of paper each year. As a startup, why not save money and help the environment at the same time by using SMS solutions instead?
5) It's a targeted method of brand outreach
Most marketing methods can't guarantee specific types of customers. If you have a particular audience you want to market to, you need to use SMS solutions. That way, you'll know exactly who gets your message!
6) Easy to use
If you know how to send an email, you can set up an SMS campaign for your startup. Many SMS solutions providers offer an email to SMS service, making it fast and easy to market your brand.
7) Measure your results
When you advertise in a newspaper or magazine, you don't know who reads your message. But, with a targeted SMS marketing campaign, you can determine who gets your texts and when they do so.
8) It's perfect for sales prospecting
Are you trying to get new customers to buy your products? If so, SMS marketing is your friend! It's a brilliant platform for sales prospecting and is a good way to track new leads.
The days of sending out generic marketing to customers is over! The power of SMS means you can personalise your texts. In other words, you can address your potential customers by their names. It's a useful way to grab their attention.
10) Recipients read texts more than they do emails
Think about it....when we get a text message we're more likely to read it than emails. The same goes with customers. So, if you want to make sure people read what you've got to say, opt for SMS.
Does your startup use text messages to communicate with customers? Share your success story in the comment section below or tweet me using the hashtag #SashaTalksTech
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