Whether you’re a start up business or a long standing one, your main goal is to treat your current customers well to keep them coming back while trying to get new customers attention. This can be a difficult task with all of the other tasks that you have to keep on top of as well. Also, the trends for getting people’s attention changes all of the time, so you need to keep on top of things as best you can. Here are some genius ways to grab potential customers attention that you can apply to your business game plan.
Marketing events are totally underrated. Many successful businesses use them as a way to grab the attention of potential customers, while also scoping out their competition. The more marketing events that you attend, the more leads you can bring back to your business. Don’t forget to take along some merchandise from your company that you can give out to people to take home. Things like lanyards, pens, notepads, and coasters are always a winner because they are so useful in offices and at home.
A great technique to use is to take someone from your company with you to act as someone interested in other businesses. Other companies will likely clam up if they see a rival business asking what they are up to. Take someone neutral than can ask them genuine questions and then use that knowledge to your advantage within your business.
Maximize Your Website
Your website can do many things for your business. It can be a form of advertisement for the products or services that you offer, it can be a convenient place for customers to find contact details and get in touch with you, and it can also bring leads to your company that you wouldn’t have found elsewhere. Use your website to showcase everything that you offer so that people who stumble upon your website are gripped and go on to make a purchase from you.
A great idea would be to take some professional videos of the work that you do so that you can display them on your website. People like to see exactly what they are getting when they buy something and if they can see how something is made or what the processes are, they’re more likely to go ahead and click the buy now button. It’s easier than you think to get more leads from your website, so make sure that it has everything that a customer would expect, including:
Setup a Special Promotion
Another great way to grab the attention of the right people is to offer them a deal that they can’t pass up on. While it’s important that you make profit from your sales, it’s also useless being open if you can’t get the right amount of customers through your doors. Try and have at least one deal going at a time which blows all of the other companies’ deals out of the water so that people choose your business first.
Make sure that it’s clear if some offers are only available for a limited time too, so that you don’t get the hassle of a disgruntled customer coming in asking why they didn’t get the deal. Use every form of advertising that you can think of too to make sure that the word really gets around. The more you invest in advertising, the more you will reap back from it.
You will also find that even on the products that you have put the major deal on that you will make a considerable amount of profit from it; hence why having at least one deal on at a time will not only bring customers in, but make you a great profit at the same time.
Offer Something Your Competitors Don't
As briefly mentioned above, give your customers something that rival companies don’t. This is where your marketing event findings can come into good use. Scope out the deals that other companies are offering and add an extra feature for the same price to have their customers turning to you the next time that they need that particular product. Of course, you will have to ensure that this isn’t going to leave you out of pocket before doing so.
For example, if a rival company is offering a cleaning set bundle with a mop, bucket, sponges and cleaning fluid, you could match that and also add some extras like cleaning cloths, air fresheners, and any other items that you could add without losing out.
Another way to offer something that other companies don’t is by offering vouchers back to the customers at the checkout so that it lures them back to use you again. People can’t resist money off vouchers! You could also ask them for their email address so that you can add them to your mailing list to send even more money off vouchers to. The great thing about this is that you can also email them with updates and upcoming offers that they shouldn’t miss out on!
Social Media Campaigns
Social media is a very powerful tool if used correctly, and it can help either make or break a business. Use all of your social media accounts to run campaigns on new products or offers that you have on so that you can get people hyped up and coming through your doors to purchase it from you.
The great thing about social media is that you can use it to run competitions too, so why not create a competition to win one or more products of yours? The longer that you run the competition for, the more people will become interested. Keep in mind that it shouldn’t be too long though, as people will become uninterested and turn away. Once one competition has ended, consider putting up another one so that you can keep the hype going.
Use social media to share interesting articles and videos from your website too, so that you can gain even more leads to your business. The more you share, the more you will reap from it.
Finally, another great way to use social media to your advantage is to support something that people are passionate about. This could be ending cruelty to animals, domestic violence charities, among many others too. The more caring and genuine you seem as a company, the more likely you are to gain followers which will then turn into customers.
Try these genius ways of grabbing potential customers attention and see how many more customers will begin coming to you for your services. Remember to always stay smart and do your best to offer your customers something that no one else can!
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